Kajabi vs Teachable
Compare Kajabi vs Teachable for online courses.
🏆 Quick Verdict
Choose Kajabi if you want an all-in-one business platform with email marketing, websites, and automations included. Choose Teachable if you only need course hosting and want to keep costs lower. Kajabi is comprehensive; Teachable is focused.
How to decide between Kajabi and Teachable
Kajabi
- Use when
- True all-in-one. Premium templates.
- Check before choosing
- Expensive. Transaction fees on lower plans.
- Pricing model
- Basic $149/mo, Growth $199/mo. Plans start at $149/mo.
Teachable
- Use when
- Easy to use. All-in-one solution.
- Check before choosing
- Transaction fees on lower tiers. Limited customization.
- Pricing model
- Free plan with fees, Basic $39/mo. Free access is available.
Comparison Table
| Feature | Kajabi★ 4.4 (100+ reviews) | Teachable★ 4.2 (1,000+ reviews) |
|---|---|---|
| Free Plan | No | Yes (with fees) |
| Starting Price | $149/mo | $39/mo |
| Email Marketing | Built-in | None |
| Website Builder | Full builder | Basic pages |
| Course Features | Good | Excellent |
| Automation | Advanced | Basic |
| Transaction Fees | 0% | 0% (paid plans) |
| Learning Curve | Steeper | Easy |
| Best For | All-in-one business | Course-focused |
Feature Scope
Kajabi is an all-in-one business platform including courses, email marketing, websites, podcasts, coaching, and automations. You can run your entire business from one dashboard.
Teachable focuses purely on courses. It does course hosting, student management, and payments excellently, but you'll need separate tools for email marketing, advanced websites, and other business needs.
Pricing Value
Kajabi starts at $149/month, which seems expensive. However, if you're paying for separate email marketing ($50), website ($30), and course platform ($50), Kajabi might actually save money.
Teachable starts at $39/month for the core course platform. Add your own email marketing and website tools. For creators just starting or with simple needs, Teachable plus other tools is often cheaper.
Best For
**Choose Kajabi if:** You want everything in one place, are willing to pay for convenience, need advanced automations, or don't want to manage multiple subscriptions.
**Choose Teachable if:** You only need course hosting, want lower starting costs, prefer choosing your own marketing tools, or are just starting your course business.
Frequently asked questions
Is Kajabi worth the money?
Kajabi is worth it if you use all its features. If you'd otherwise pay for email marketing, website builder, and course platform separately, Kajabi can be cost-effective. For course-only needs, it's overpriced.
Can I migrate from Teachable to Kajabi?
Yes, both platforms support migration. Kajabi offers migration services. You'll need to move courses, students, and set up your marketing tools. Plan for transition time.
Do I need email marketing with Teachable?
Yes, for serious course businesses you'll want email marketing. Teachable integrates with ConvertKit, Mailchimp, ActiveCampaign, and others. Budget for an additional $15-50/month for email.
Final checklist before you choose
Before choosing between Kajabi and Teachable, decide what would make the platform successful after the first month. A lower price is not enough if you will not finish the lessons, and a larger catalog is not enough if the format does not match how you learn.
Choose based on the next course or project you will actually start, not the total number of courses in the library.
Check whether you keep access after canceling, especially when comparing per-course purchases against subscriptions.
Look at the weakest point for each platform: Kajabi has to clear "Expensive", while Teachable has to clear "Transaction fees on lower tiers".
If both options look close, start with the one that has the lowest switching cost or the clearest trial, free plan, or refund path.
Ready to Choose?
Research the full course creation platforms category
Compare tools for building, selling, and delivering your own courses by transaction fees, checkout, course builder, marketing tools, and how much of the business stack you want in one product. This comparison is useful when your shortlist is already narrow; the category guide helps when you still need to compare the full market.